When crafted with naturally sourced ingredients, Aveeno Baby Daily Care Baby Moisturising Lotion 250ml provides gentle, all-day hydration for your little one's delicate skin. This rich, dermatologist-tested formula features colloidal oatmeal, a natural ingredient known for its soothing properties, to help calm and protect dry or sensitive skin from irritation. The non-greasy, fast-absorbing texture locks in moisture to maintain your baby’s skin barrier, making it an ideal daily moisturizer for newborns and up. You should use this lotion because it is clinically proven to moisturize for a full 24 hours, effectively soothing dryness without the use of fragrances, parabens, or phthalates. Trusted for generations by parents, it helps keep your baby’s skin soft, smooth, and healthy from head to toe.