Aveeno Baby Daily Lotion is a gentle, fragrance-free moisturizer specially formulated for delicate baby skin. Enriched with natural colloidal oatmeal and rich emollients, it provides 24-hour hydration to soothe and protect dry, sensitive skin. The lightweight, non-greasy formula absorbs quickly, making it ideal for daily use after baths or diaper changes. Pediatrician-recommended and hypoallergenic, it helps strengthen the skin's moisture barrier while being free from parabens, phthalates, and phenoxyethanol. Parents should use this lotion to maintain their baby's soft, healthy skin while preventing irritation and dryness. Its clinically proven formula is safe for newborns and effective for eczema-prone skin. The convenient 354ml size ensures long-lasting use for the whole family.