EQQUALBERRY Bakuchiol Plumping Serum is a gentle anti-ageing serum built around 5,000 ppm of 99% pure bakuchiol. Bakuchiol is a plant-derived alternative to retinol. It helps support collagen, so skin looks firmer and fuller and fine lines look softer.

The formula also contains a 13-peptide complex to help prevent fine lines and niacinamide to help balance oil and moisture and refine the look of pores. Five ceramides sit in cream capsules made with the brand's multi-layer vesicle technology, alongside 8 types of hyaluronic acid and panthenol, to help support the moisture barrier and keep skin hydrated.

The texture is light, absorbs quickly and leaves a fresh, non-sticky finish. You can use it morning and night, and the brand says it is suitable for sensitive skin. Note that it contains lavender, bergamot and sage oils, so patch test first if you react to fragrance.