This purple conditioner is formulated to neutralize brassy and yellow tones in blonde, silver, and highlighted hair. It deposits just enough violet pigment with each use to keep color vibrant and cool-toned. You should use this conditioner because it not only tones brassiness but also deeply conditions and revitalizes color-treated hair. Ideal for maintaining salon-fresh color between appointments without harsh chemical processes. It helps to restore softness and shine while protecting hair from color fade caused by washing.