Maybelline New York Super Stay Matte Ink Liquid Lipstick gives saturated, full-pigment colour in a single swipe and dries to a vibrant matte finish. Its flexible formula moves with your lips. It is designed to wear for up to 16 hours without fading, flaking, smudging or transferring.

The brand describes it as transfer-proof, food-resistant and waterproof, so it is a good choice for long days and events. The arrow-tip applicator lets you line your lips cleanly and then fill them in precisely. It is dermatologist tested.

It feels lightweight once dry. Maybelline notes that if you put comfort ahead of long wear, a creamier bullet lipstick may suit you better.