This premium grooming product from Old Spice delivers a strong, medium-hold finish that provides texture and control without stiffness or flaking. Formulated with Biotin and Keratin, this pomade helps to strengthen each strand while delivering a natural, touchable look. The non-greasy formula allows for easy reapplication throughout the day, ensuring your style stays intact from morning to night. You should use this pomade if you have thin or fine hair and want to achieve a thicker, fuller appearance while maintaining a flexible, long-lasting hold. It also helps to protect your hair against damage from heat styling and daily wear, promoting healthier-looking hair over time.